About assiduous

The IP firm built like a product team.

We pair USPTO-licensed attorneys with engineers and designers — because protecting modern brands requires more than a filing cabinet and a fax machine.

Our story

From a Brooklyn apartment to 8,400+ federal filings.

Founded in 2017 by an IP attorney and a former USPTO examiner, assiduous was built on a simple thesis: trademark filings are repeatable enough to be productized — and important enough to require human attorneys at every step.

Today we're a team of 42 — attorneys, paralegals, software engineers, and brand strategists — serving clients in all 50 states and 38 countries.

2017
Founded
42
Team
50
States
$2.3T
Brand value
What we believe

Five principles that shape every engagement

Attorney oversight, always

No paralegal-only filings. Every application is signed by a USPTO-registered attorney.

Flat fees, published openly

If our pricing isn't on the website, we wouldn't charge it. Government fees billed at cost.

Founder-friendly

We were a founder once. Plain-English updates and same-day responses.

Outcomes over hours

We're judged on registration rates, not hours billed.

Global from day one

Madrid Protocol coverage and a network of foreign agents in 130+ countries.

Education before sales

Free clearance reports, weekly newsletters, and open-source IP guides.

Leadership

Attorneys who shipped product before they signed briefs.

Our partners include former USPTO examiners, in-house GCs from public tech companies, and academic IP scholars. We hire for both bar admission and shipping speed.

  • Maya R. Chen — Managing Partner, USPTO Reg. #74128, NYU Law '11
  • Jordan Hale — Partner, former USPTO Examiner, Cardozo '08
  • Priya Subramanian — Head of Litigation, AmLaw 100 alumna
  • Nathaniel Brooks — VP Engineering, ex-Stripe & Notion
  • Diana Esposito — Head of Client Operations, ex-LegalZoom
Featured

42-person team across NYC, SF, Austin

98.7%
USPTO approval rate

vs. 78% industry average

<4hr
Avg. response time

during business hours

4.9★
Client rating

1,200+ verified reviews

0
Hidden fees

ever, by policy

Our values

How we make decisions

01

Client over case

If a filing isn't right for the business, we say so — even if it costs us revenue.

02

Plain English

If a partner can't explain it to a 12-year-old, the email gets rewritten.

03

Document everything

Every action lives in your portal. No 'just trust us' moments.

04

Compound the team

We invest 8% of revenue in training and bar-admission sponsorship.

Client Stories

Trusted by founders, creators, and counsel

"They told us not to file. Saved us $4K and pointed us to a stronger mark. That's the firm I want."

Lena Park
CEO, Foundry Labs

"I've worked with three IP firms in 15 years. assiduous is the first one that feels like a product company."

Marcus Reilly
GC, Pinecrest Holdings

"Their portal replaced six spreadsheets and a Dropbox folder."

Aisha Williams
Brand Director, Lumen Co.
Recognition

Awards & memberships

INTA Member
AIPLA
ABA-IPL
Chambers 2024
Legal 500
Best Lawyers
FAQ

Common questions

Can't find what you're looking for? Talk to us.

Are you a real law firm?

+

Yes. assiduous IP Services, LLC operates a full-service IP law firm registered in NY, CA, and TX. All filings are reviewed and signed by U.S.-licensed attorneys.

Where are you located?

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Headquartered in New York with offices in San Francisco and Austin. We serve clients in all 50 states and 38 countries.

Do you take pro-bono work?

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Yes. We accept 12 pro-bono small business matters per year through our partnership with Pro Bono Net.

Are you hiring?

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Always. See our careers page or email careers@assiduous.legal.

Work with a firm built for modern brands

30-minute strategy call with a registered IP attorney — free of charge.

Schedule a Call